Privacy Policy

1Information We Collect

We collect the following personal information when you make a booking or contact us:

• Full Name — to identify you and personalise your booking.
• Email Address — to send booking confirmations and communications.
• Phone Number — to contact you regarding your booking.
• Pickup & Drop-off Address — to provide the requested transfer service.
• Flight Details — for airport transfers and flight tracking.
• Payment Information — processed securely via our payment provider. We do not store card details.

2How We Use Your Information

• To process and confirm your booking.
• To communicate with you about your ride, including updates and confirmations.
• To provide customer support and respond to enquiries.
• To improve our services and website experience.
• To comply with legal obligations under Icelandic and EU law.

3Legal Basis for Processing

We process your personal data on the following legal bases under GDPR:

• Contract performance — processing is necessary to fulfil your booking.
• Legitimate interests — to improve our services and communicate with customers.
• Legal obligation — where required by Icelandic or EU law.

4Data Sharing

We do not sell, trade, or rent your personal information to third parties. We may share your data only in the following circumstances:

• With our driver, solely for the purpose of completing your booking.
• With payment processors to handle secure transactions.
• With authorities if required by law or legal process.

5Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Booking records are typically retained for 3 years for accounting and legal purposes. After this period, your data is securely deleted.

6Cookies

Our website may use cookies to improve your browsing experience. Cookies are small text files stored on your device. We use:

• Essential cookies — required for the website to function properly.
• Analytics cookies — to understand how visitors use our site (e.g. Google Analytics).

You can control cookie settings through your browser at any time.

7Your Rights (GDPR)

Under the General Data Protection Regulation (GDPR), you have the following rights:

• Right of Access — request a copy of the personal data we hold about you.
• Right to Rectification — request correction of inaccurate data.
• Right to Erasure — request deletion of your personal data.
• Right to Restriction — request that we limit how we use your data.
• Right to Data Portability — receive your data in a structured, machine-readable format.
• Right to Object — object to processing based on legitimate interests.

To exercise any of these rights, please contact us at icewaytaxi@gmail.com.

8Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. All data is transmitted over secure HTTPS connections. Payment data is handled exclusively by our certified payment provider and is never stored on our servers.

9Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies independently.

10Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.

11Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us: